30-Jun-01
Triple'A to be used as main front-office application for Private Banking
Banque Bruxelles Lambert SA, a member of ING Group and one of the major banks in Belgium, has put into production 200 Triple'A positions (licences). This completes the migration of BBL's Belgian Private Banking business to the newly installed Triple'A.
The solution improves the bank's ability to exploit and apply its excellence in research directly into customer portfolios. Investment strategies are formalised and applied automatically to private banking portfolios via Triple'A. This process ensures optimal performance for all of BBL's private banking clients.
Triple'A allows you to view, analyse and manipulate data accurately through the use of sophisticated business algorithms. It also reports portfolio performance in accordance with international, state-of-the-art standards.
According to Michel Hubain, Director of Private Asset Management at BBL, "Triple'A allows the effective implementation of the best investment strategies on individual customer portfolios. We need to demonstrate now that this ability will translate into better returns for our customers."
"The professional reporting produced by Triple'A creates the right image of professionalism for our customers - in terms of content as well as in terms of presentation," adds Bernard Coucke, Director of Private Banking at BBL.
"We are very pleased to have contributed in building new competitive advantages for BBL in its private banking activity. Helping our clients to achieve their business objectives is indeed our main goal in implementing our solutions," says Antoine Duchateau, CEO and founder of Odyssey.